A Deadly Education: Book 3

A Deadly Education is the third book in the New York Times bestselling series by Naomi Novik. It’s a dark, action-packed fantasy perfect for readers who are looking for a new series to get into.

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A Deadly Education: Book 3

Set up GSC and Bing Webmaster tools

The first step is to sign up for a Google Search Console (GSC) account and a Bing Webmaster Tools (BWT) account. You can use the same email address and password for both.

With GSC, you’ll be able to see how often your site appears in Google search results, which keywords are driving traffic to your site, and whether there are any crawl or other technical errors that need to be fixed. You’ll also be able to submit your sitemap—a file that tells Google which pages on your site to index—and request that your site be crawled more frequently.

Bing Webmaster Tools works similarly, but for Microsoft’s Bing search engine. It can be helpful to submit your sitemap to both GSC and BWT so that you can track your progress in both search engines.

To set up your GSC account:
1. Go to google.com/webmasters/tools/home.
2. Click the “Add a property” button.
3. Enter the URL of your website and click “Add”.
4. Follow the instructions on the next page to verify that you own the website. This is important! If you don’t verify ownership, you won’t be able to access some of the most useful features in GSC, like submitting a sitemap or requesting that your website be crawled more frequently.
5. Once you’ve verified ownership, you can start exploring all of the different features in GSC!
To set up your BWT account:
1. Go to bing.com/toolbox/webmaster/.
2. Click the “Sign In” button in the top-right corner of the screen and sign in with your Microsoft account (or create one if you don’t have one already). If you already use Outlook, Hotmail, or OneDrive, then you have a Microsoft account!
3. Enter the URL of your website and click “Add”. Follow the instructions on the next page to verify ownership of your website in BWT—this is important! Without verification, you won’t be able to access some of BWT’s features. After verification, you can start exploring all of BWT’s features!

Set up Google Analytics

Before you can start using Google Analytics to track your website’s traffic, you need to sign up for a free Google Analytics account and add the tracking code to your website.

1. Go to google.com/analytics and click “Sign up for free.”
2. Enter your account information, including your website’s URL, time zone, and industries.
3. Click “Get Tracking ID.”
4. Accept the Google Analytics Terms of Service.
5. Copy your Tracking ID and paste it into the code on every page of your website that you want to track.

Install and configure an SEO plugin (wordpress)

There are a variety of SEO plugins available for WordPress, but we recommend using Yoast SEO. Yoast SEO is a powerful and easy-to-use plugin that will help you to optimize your website for search engines.

To install Yoast SEO, follow these steps:

1. Log in to your WordPress site and go to the Plugins section.
2. Click on the Add New button.
3. Search for Yoast SEO in the search bar.
4. Click on the Install Now button.
5. Once the plugin is installed, click on the Activate button.
6. Once the plugin is activated, you will see a new menu item called SEO in your WordPress dashboard. Click on it to access the Yoast SEO settings.
7. In the General tab, you can enter your site title and description, as well as your focus keyword(s).
8. In the Webmaster Tools tab, you can enter your Google Search Console and Bing Webmaster Tools verification codes.
9 .In the Social tab, you can connect your social media accounts to Yoast SEO and specify how you want your social media profiles to be displayed when someone shares one of your pages or posts on social media.
10 .In the Titles & Meta tab, you can specify how you want your pages and posts to be displayed in search engine results pages (SERP). For example, you can specify whether you want your page title to be displayed before or after your post title in SERPs.

Keyword Research

No matter what your book is about, you need to do keyword research to find the right keywords that people are searching for. This is the third and final book in the A Deadly Education trilogy. In this book, we will be discussing the importance of keyword research and how to find the right keywords for your book.

Identify your competitors

In order to identify your competitors, you will need to first understand what keywords they are targeting. To do this, you can use a tool like Moz Keyword Explorer.

Moz Keyword Explorer is a tool that will allow you to see the keywords that your competitors are targeting. Simply enter in your competitor’s URL and you will be able to see a list of keywords that they are targeting.

Once you have a list of keywords, you can then begin to research how difficult it would be to rank for those keywords.

Conduct a keyword gap analysis

It’s important to understand the competitive landscape when conducting keyword research. A keyword gap analysis is a great way to get insights into how your competitors are ranking for keywords that you’re targeting.

Here’s how to conduct a keyword gap analysis:

1. Identify your top competitors.
2. Use a tool like Ahrefs or SEMrush to find the keywords that they’re ranking for.
3. Compare your keyword list with theirs and look for gaps.
4. Identify potential keywords that you could be targeting.

Conducting a keyword gap analysis can help you identify opportunities to improve your SEO and rankings.

Find your main ‘money’ keywords

Your main ‘money’ keywords are the ones that are most relevant to your business and that are most likely to be used by potential customers when they are searching for products or services like yours.

To find your main ‘money’ keywords, start by thinking about what you offer and what your potential customers might be searching for. Then, use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to get further insights into which keywords are most popular and most relevant to your business.

Once you’ve identified your main ‘money’ keywords, start using them in your website content, blog posts, social media posts, and other marketing materials. Be sure to use them in a way that is natural and easy to read; don’t stuff them into your content just for the sake of getting more keyword mentions. If you do that, you’ll just end up turning off potential customers.

Technical SEO

Eliza and her friends must master technical SEO if they want to rank in the search engines and draw more traffic to the Scholomance’s website. In this section, you will learn what technical SEO is and how to optimize your website for the search engines.

Leverage “Inspect URL” feature in GSC

One of the best ways to improve your technical SEO is to leverage the “Inspect URL” feature in Google Search Console (GSC). This powerful tool allows you to see how Google sees your site, and identify any potential issues that could be holding back your organic traffic.

To use this feature, simply enter the URL of your page into the GSC interface and click “Inspect.” Google will then show you a report detailing any technical issues it has found with your page. These can range from simple things like incorrect redirects to more serious issues like server errors.

Fixing these technical SEO issues can be a quick and easy way to boost your organic traffic. So if you’re not already using this feature, be sure to start leveragings it today!

Ensure your website is mobile-friendly

The first and most important step in mobile SEO is to ensure that your website is mobile-friendly. You can do this by using responsive design, which will automatically adjust the layout of your site to fit the device it’s being viewed on. If you’re not sure if your site is responsive, you can use Google’s Mobile-Friendly Test tool to check.

Once you’ve ensured that your website is mobile-friendly, you can start thinking about other ways to optimize it for mobile users. This includes things like using smaller images, shorter paragraphs, and different font sizes. You should also make sure that your website loads quickly, as mobile users are often impatient when it comes to waiting for pages to load.

Another important aspect of mobile SEO is local search. This is because many mobile users are searching for businesses near them. To optimize for local search, you need to make sure that your website is listed on directories like Google Maps and Yelp, and that your NAP (name, address, and phone number) information is up-to-date and consistent across the web.

Finally, don’t forget about voice search. With the rise of virtual assistants like Siri and Alexa, more and more people are using voice search to find what they’re looking for online. To optimize for voice search, you need to make sure that your content is well-written and easy to understand. You should also focus on long-tail keywords, as these are more likely to be used in voice searches than shorter keywords.

Check your site’s loading speed

Slow website speed can be frustrating for visitors and bad for business. In fact, 40% of visitors will abandon a website that takes more than 3 seconds to load. And, according to Google, a 1 second delay in page load time can result in a 7% loss in conversion.

That’s why it’s important to check your site’s loading speed and make sure it’s up to snuff. The good news is, there are a number of tools that can help you do just that.

Here are 5 of the best:

1. Pingdom
2. Google PageSpeed Insights
3. GTmetrix
4. WebPageTest
5. Yellow Lab Tools

Each of these tools will give you a different perspective on your website’s loading speed and performance. So, it’s a good idea to use more than one to get a well-rounded picture of your site’s health.

On-page and Content

A Deadly Education is the third book in the trilogy and it is full of adventure, magic, and darkness. This book is about a school for young witches and wizards who are learning how to use their powers. The headmaster, Mr. Friedland, is a dangerous man and the students are in constant danger.

Fix duplicate, missing, and truncated title tags

If you spot a title tag that’s duplicated across multiple pages, missing from a page, or truncated (cut off mid-sentence), you’ll want to fix it as soon as possible. Here’s how:

To fix a duplicated title tag:
1. Go to the page with the duplicate title tag.
2. Find the unique selling proposition (USP) for that page. This is the one thing that makes this page different from all other pages on your site.
3. Use that USP to write a new, unique title tag for the page.
4. Save your changes and re-upload the page to your server.

To fix a missing title tag:
1. Go to the page without a title tag.
2. Find the USP for that page (see above).
3. Use that USP to write a new, unique title tag for the page.
4. Save your changes and re-upload the page to your server. If you’re using a content management system (CMS), you may need to clear your cache after changing and saving the title tag in order for the changes to take effect immediately.
5

Find and fix duplicate or missing meta descriptions

If duplicates exist, choose the most relevant and delete the rest. If no meta descriptions exist, consider creating them. Each meta description should be unique and accurately describe the content of the page. If you’re unsure what to include, take a look at the other pages on your website for inspiration.

Once you’ve decided on the perfect meta description, add it to the appropriate page using a plugin or by editing your theme’s code.

Find and fix multiple H1 tags

One of the most common questions we get is: “What’s wrong with having multiple H1 tags on a page?”

The simple answer is that it confuses Google and other search engines. They don’t know which H1 tag to pay attention to, and as a result, your page could be penalized in the search results.

The best way to fix this problem is to find all the H1 tags on your page, and then change them so that only one is left. The rest should be changed to H2, H3, or even H4 tags.

If you’re not sure how to do this, we recommend hiring a professional SEO agency or developer who can help you make these changes.

Off-Page SEO

Off-page SEO is the process of optimizing a website for Google with the help of external sources. This can be done by optimizing your website’s content, links, and social media presence.

Off-Page SEO is the process of optimizing a website for higher search engine rankings by building backlinks and improving the quality of the site’s content.

One of the best ways to improve your off-page SEO is to analyze your competitor’s link profile. A link profile is a list of all the websites that are linking to a given website.

To find your competitor’s link profile, you can use a tool like Majestic SEO or Moz’s Open Site Explorer. Once you have a list of websites that are linking to your competitor, you can start to analyze their link profile.

Look for patterns in the types of websites that are linking to your competitor. Are there any specific types of websites that are linking more frequently than others? Are there any specific topics that these websites tend to cover?

You can also use this information to find new opportunities for building backlinks. If you see that a certain type of website is linking to your competitor, you can reach out to similar websites and try to get them to link to your website as well.

Link intersect analysis is a process of determining which websites are linking to multiple competing websites. This can be a valuable way to identify websites that may be worth pursuing for link building purposes.

To conduct a link intersect analysis, you will need to use a tool like ahrefs, semrush, or Moz. Once you have your list of competitor websites, you will want to run each one through the link intersect tool.

This will return a list of websites that are linking to multiple competing websites. From here, you can further analyze each website to determine if it may be a good fit for link building.

Off-Page SEO refers to all of the Ranking Factors that come into play outside of your own website. In other words, it’s everything that you can do to improve your website’s position in the SERPs (Search Engine Results Pages) that doesn’t have anything to do with on-page SEO or developing your own site content.

There are many different Off-Page SEO tactics, but one of the most effective is targeting your competitor’s broken backlinks. This means finding links that are pointing to pages on their site that no longer exist, and then replacing them with links to your own site.

Not only does this help improve your own link popularity and search engine ranking, it also puts pressure on your competitor by taking away their link juice and traffic. It’s a win-win situation!

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